Madi Finley

Portalis

Creator Partnerships

Making the product personal.

I developed creator partnerships that made Portalis's customizable AI avatars tangible. The concept was to demonstrate an avatar built around each creator's likeness, voice, and knowledge, showing audiences how the product could be personalized and prompted.

I selected brand.nat and She Does AI because of their focus on testing AI products and software. Audience alignment with our target customer was my main selection criterion.

I negotiated contracts, defined scope and deliverables, developed briefs, approved content, and coordinated publication and amplification. The brand.nat partnership grew beyond two videos into an ongoing relationship, including an avatar implemented on her website, which continued to drive inbound sales for Portalis. I managed that continuing communication.

Creator selection · Outreach & negotiation · Briefs · Approvals · Launch coordination · Partner management

MY WORK

BEHIND THE WORK

Screenshot introducing Chat with Nat and showing a personalized interactive avatar.Creator outreach tracker with names obscured, audience categories, and contact statuses.Portalis creator brief outlining campaign objectives, deliverables, target audience, and messaging.

A little beyond the work

I like finding the story and bringing it to life.

I’m Madi, a creative strategy and production leader based in Austin. My career has taken me through social impact, startups, brand launches, and content production.

The outdoors is a big part of my life. I hike, ski, backpack, and am learning to fly fish. As a mentor with Explore Austin, I’m part of a six-year commitment to a group of young teens, helping them develop leadership skills through outdoor recreation.

I also contribute pro bono as a Strategic Initiatives Advisor to Naturally Austin, supporting operational planning, programming, and events for the local CPG community.

Let’s talk ↗