Madi Finley

Scout Made / Brand, Website & Business Systems

AI & Web Builds

Brand, Website & Business Systems

Founder · Brand Strategy · Website & Workflow Development

I started Scout Made to connect growing consumer brands with content creators. I built the brand, website, and tools to run the business myself, with AI assistance from concept through launch. My goal was to make it clear what Scout Made offers and easy for brands and creators to get in touch.

The bulk of my AI work went into building the site itself and the tools behind it that keep things running. Website forms connect to Google Workspace through custom Google Apps Script code, saving client inquiries and creator signups to Google Sheets.

I also built a private admin area where I can manage client intake, review a metrics dashboard, and keep an eye on the health of the business in one place. Custom connections let an AI assistant pull website and search data so I can ask questions about how the site is performing.

The website code lives in a private GitHub repository. I use separate branches to work on updates, test them in a preview, and review the changes before publishing. I also developed an efficient workflow for planning, writing, and publishing blog posts, with reusable layouts and search settings built in.

Brand strategy · Website design · AI-assisted building · Business workflows · Website analytics

MY WORK

Scout Made public homepage with sage-green branding and messaging for emerging CPG brands.
Scout Made — Brand, Website & Business SystemsVisit live site ↗
Scout Made private client intake workspace showing discovery sections, progress tracking, and export and save controls. Client name redacted.
Private client workspace: A place to collect project details, save progress, and download notes. Client details are hidden.

From brand direction to a working website.

I created the brand’s look and messaging and designed the website for desktop and mobile. I also developed an efficient blog workflow, from planning and writing posts to publishing them in reusable layouts, with page titles, descriptions, and a sitemap to help search engines understand the site.

Making inquiries and client work easier.

Client inquiries
Website inquiries are automatically saved to Google Sheets. The forms check for missing information, filter spam, avoid duplicate entries, and let visitors know their message went through.
Creator registration
Creators can share their social profiles, location, interests, and the kinds of partnerships they want. If someone signs up again with the same email, their existing record is updated.
Private client workspace
A private admin area brings together client intake and a metrics dashboard so I can oversee the business in one place. The intake workspace saves progress automatically, shows what still needs to be filled in, and lets me download client notes.
Scout Made public client inquiry form.
Client inquiry form: An easy way for potential clients to tell me about their brand and what they need.

Connecting the tools behind the business.

I connected the forms to Google Sheets so new inquiries are recorded automatically. I also connected an AI assistant to website and search reports so I can ask questions about visits, searches, and completed forms.

I set up Google Analytics to track site activity and completed forms, plus Google Search Console data to understand how people find the site through search.

BEHIND THE WORK

Google Apps Script creator outreach workflow with private contact details and identifiers redacted.
Creator outreach in Google Apps Script. Private contact details and identifiers are redacted.
Private Scout Made GitHub repository showing source folders and a merged pull request.
Keeping track of changes: I used GitHub to save the code, test updates, and review changes before putting them live.

I tested changes in a separate preview before updating the live site. The code is stored in a private GitHub repository.

A little beyond the work

I like finding the story and bringing it to life.

I’m Madi, a creative strategy and production leader based in Austin. My career has taken me through social impact, startups, brand launches, and content production.

The outdoors is a big part of my life. I hike, ski, backpack, and am learning to fly fish. As a mentor with Explore Austin, I’m part of a six-year commitment to a group of young teens, helping them develop leadership skills through outdoor recreation.

I also contribute pro bono as a Strategic Initiatives Advisor to Naturally Austin, supporting operational planning, programming, and events for the local CPG community.

Let’s talk ↗