Madi Finley

Notley / Changemaker Conversations

Interview Series

How difficult conversations lead to change.

I conceived and pitched a three-part series for Notley exploring how difficult conversations can open a path to meaningful change.

I paired changemakers from different fields and communities for conversations, with most meeting for the first time. Their conversations explored what defines a changemaker, why difficult conversations matter, and the legacy their work can leave in Austin. The films formed a narrative thread through the second annual Moontower Ball, leading attendees through a carefully scripted event narrative.

I carried the series from pitch through final delivery: managing the budget, assembling the production team, sourcing locations, selecting and briefing participants, and developing interview questions. I also personally edited and color graded all three films.

Concept & pitch · Budget · Team & locations · Conversation pairings · Interviews · Editing & color

MY WORK

BEHIND THE WORK

Camera and lighting setup framing two participants in the studioProduction crew monitoring a conversation on setCameras and lights surrounding two seated participants

A little beyond the work

I like finding the story and bringing it to life.

I’m Madi, a creative strategy and production leader based in Austin. My career has taken me through social impact, startups, brand launches, and content production.

The outdoors is a big part of my life. I hike, ski, backpack, and am learning to fly fish. As a mentor with Explore Austin, I’m part of a six-year commitment to a group of young teens, helping them develop leadership skills through outdoor recreation.

I also contribute pro bono as a Strategic Initiatives Advisor to Naturally Austin, supporting operational planning, programming, and events for the local CPG community.

Let’s talk ↗