Product Launches

For CallMe.AI, I helped introduce an experience that needed to be seen in action: speaking directly with an AI character on screen. Our content paired demonstrations with character-led videos, showing people how the product worked and what they could create with it.

I helped develop some of the avatars available at launch, shaping their appearance, personalities, and prompts. We featured characters across organic social and paid advertising, and I appeared on camera to demonstrate conversations with them.

I also developed the email strategy, including visuals, cadence, and customer touchpoints. For paid ads, I combined AI-generated video with hands-on editing to bring the characters and product experience into creative that supported cost-efficient signup acquisition alongside our spend strategy.